Finance First Marketing and Leads

Marketing and lead generation

Leads that want to know their approval first.

Pre-approval pages, soft credit checks, ads and in-store signs that bring in buyers ready to shop finance first, then put them straight into your Finance First process.

Ask about marketingSee how it works

How the leads arrive

From first click to first approval.

  1. 1An ad, a post or a QR code on a sign gets the customer’s attention.
  2. 2They land on your Finance First pre-approval page.
  3. 3They complete a soft credit check through TransUnion and Equifax. No hit to their score.
  4. 4The lead lands in your Finance First Operating System with the approval attached.
  5. 5Your team runs the 10 steps and matches the customer to the right vehicle.

What you can add

Everything that feeds the process.

Pre-approval landing page

A page that explains the process and invites customers to get pre-approved before they pick a vehicle.

Soft-credit-check widget

A tool for your website that starts the pre-approval with a soft credit check.

Social ads

Ads that speak to people with less-than-perfect credit, in plain language, without shame.

In-store signs and posters

Signs with QR codes that make pre-approval and ID verification the normal first step in your showroom.

Lead management

Every lead tracked in your pipeline, with follow-up that keeps working after the first contact.

Packages built for your store

Tell us what you sell and how many leads you want. We will recommend the right fit.

Kim MacPherson in a dealership showroom

Proof it works

We use it at our own dealership.

Buy It Smart Auto is Kim’s dealership. Customers get pre-approved first, then matched to vehicles that fit their needs, lifestyle and budget.

“It was how I wanted to buy a car — they addressed the financing first, so when we got to the ‘business office’ part, there were no surprises.”Neil · Buy It Smart™ customer · Google review
See Buy It Smart

Get started

Get a Finance First marketing plan.

Tell us about your dealership and what you sell. We will show you how leads would arrive and what a package could look like for your store.

Ask about marketing

About two minutes. A real person follows up.

What do you sell?
What do you want to gain from Finance First marketing?

No pressure and no obligation. We never sell your information.

Fill the funnel with buyers who are ready.

Pre-approval first. Then match the right vehicle.

Talk with usGet the Blueprint

Know before you show.