What is inside
A playbook for every step.
- The 10-step process in four phases, with a playbook page for every step
- Smart Scripts for every step, ready to use on the floor
- 12 printable tools, from the Client Interview to the Delivery Driver Form
- The Golden Rule, official terminology and the ethics and compliance boundary
The Golden Rule. Pre-approval before vehicle selection. Then Smart Match the pre-approved conditions to vehicles in inventory that fit the customer’s needs, lifestyle and desired budget.
Written by
Kim MacPherson, creator of Finance First.
Kim started selling cars in 1996 and worked up to finance manager, sales manager and dealer principal. The Blueprint is the process she built from what she learned serving customers with less-than-perfect credit.
“I want to help dealers serve every customer the right way, and make more money doing it.”